Lovetobag is a label that personifies timeless beauty, which transcends through time and generations.  Each one of our creations is designed to be a wardrobe classic with its undeniable expression of individuality and sophistication.

Rooted in fine Indian craftsmanship, our bags are entirely handmade by master craftsmen with great love, passion and pride. This is reflected in the sheer intricacy of the designs and embellishments that adorn each piece. We combine detailed embroidery with contemporary styling to create bags that are versatile enough to team with traditional Indian and western wear.

Rich silks, satins, pure leather and fine beads imported from world over go into making each luxurious Lovetobag piece. With a keen eye for detail we ensure the finest quality of workmanship. Every handcrafted bag is made such that you can actually enjoy the experience of using it.

Our design philosophy is simple yet abundantly meaningful. We celebrate everyday objects by transforming them into a thing of beauty, romance and luxury. The way a person looks at the world, their experiences and lifestyle is intrinsic to our creative ideology.In our spectacular journeys to places far away we discover art, architecture, culture and stunning landscapes, which find expression in our designs.

Lovetobag is regularly covered in magazines like Elle, Vogue.Grazia, Harpers Bazaar and the likes.

The creative director and founder of the label Ayushi Kanoi Gupta was inspired to start Lovetobag with the idea of combining international trends with a strong flavour of India. A gold medallist alumnus of NIFT New Delhi, Ayushi has a deep understanding of fashion, quality and product, which is reflected in the label.

Lovetobag encapsulates the modern, fashion-forward, confident woman. She has many moods, many places to go to. She can dress up any look with just the right accessories that are elegant, experimental and yet impeccably tasteful.



“ Design and craftsmanship has always been an intrinsic part of my life. As a child I would often visit my mother’s materials store and wrap myself in the finest chiffon’s from her bridal wear collection. I was already in love with fashion.

During my trips to a school friend’s leather bags export facility in Kolkata I found myself fascinated with being around so many bags. Their shiny metal fittings, bright leathers and fabrics left me completely mesmerized. These visits unveiled my passion for accessories, especially bags at an early age.

In the later years as I went on to pursuing a bachelors degree in Business Management. However I could not forget my first love — fashion, which took me to study Fashion Management at NIFT, New Delhi.

To understand the world of fashion I joined a buying agency where I sourced accessories for luxury international brands from India. It was an enriching experience in grasping the importance of quality at a deeper level.

My dream of building a business which was strong, unique yet one that I felt an innate connection with inspired me to create my own label. Delving deeply into the world of art and culture not only gave expression to my designs but also turned me into an avid traveler.

Accessory design came very naturally to me and this is why I decided to launch Lovetobag in 2011. With Lovetobag I not only wanted to make international level designs easily available in India, but also widen the reach of Indian designs overseas, by giving them a contemporary twist.

For me Lovetobag is a tribute to quintessential Indian craftsmanship blended beautifully with modern design sensibilities. “ – Ayushi Kanoi Gupta