Ayushi Kanoi Gupta, an accomplished alumna of NIFT New Delhi, is the visionary founder and creative force behind Lovetobag. With a profound love for design and craftsmanship, Ayushi established Lovetobag in 2011, embarking on a journey to celebrate the artistry of handcrafted accessories.

Her unwavering commitment to preserving and promoting traditional Indian craftsmanship shines through in every Lovetobag creation. With a keen eye for detail and an innate sense of finess, Ayushi crafts each piece to be a timeless masterpiece that exudes elegance and sophistication.

Based out of New Delhi, Lovetobag has thrived under Ayushi’s leadership, becoming a symbol of enduring style and fine craftsmanship. Her dedication to sustainability, slow fashion, and empowering artisans has shaped the brand’s ethos, inspiring others to embrace conscious consumption and make a positive impact on the fashion industry.

As Lovetobag continues to make its mark on the world of fashion, Ayushi’s passion for excellence and her celebration of Indian heritage remain at the core of the brand’s identity, making her a true trailblazer in core of the brand’s identity, making her a true trailblazer in the realm of accessories.