Ethos
Who We Are
Lovetobag stands as an iconic label that artfully intertwines quintessential Indian craftsmanship with contemporary elegance. Our journey began with a vision to create modern Indian heirlooms, luxurious pieces that are timeless, versatile,and of the highest quality.
Every accessory is meticulously handcrafted with a narrative in mind: the profound importance of a single moment in our lives. While a moment may last only for a fraction of a second, it holds the power to create an everlasting impact. Similarly, our accessories have the ability to craft memories for our customers. We firmly believe that each piece should be treasured, worn, re-worn, and passed down to the next generation. Our consistent goal is to create products that are considered investments, not mere purchases. Our Creative Director, Ayushi, and her design team take great pride in their refined artistic sensibilities deeply rooted in our country and culture.
Lovetobag is tailor-made for the modern woman—an embodiment of confidence, versatility, and timeless style. Our accessories seamlessly complement her dynamic
lifestyle, effortlessly transitioning through various moods and destinations. Withnelegance and experimental flair, Lovetobag is the perfect match for those who appreciate the beauty of tradition woven into the fabric of their everyday lives.
Our Craftsmanship
Every Lovetobag is not only visually stunning but also crafted with enduring quality, destined to be cherished as heirlooms for generations to come. From the selection of materials to the final finishing touches, we ensure each bag exudes both timeless beauty and durability.
In our pursuit of preserving and promoting traditional Indian craftsmanship, we celebrate the artistry and skill of our master craftsmen. These artisans infuse each piece with passion and dedication, stitching and embellishing every creation with unwavering attention to detail. Through their expertise, all our products become a testament to our rich heritage and cultural legacy, making each Lovetobag a treasured accessory
Our Pillars of Sustainability
Environmental Responsibility
We are committed to minimizing our environmental impact through eco-friendly practices, materials, and innovative waste reduction, forging a greener future.
Conscious Consumption
We are committed to fostering mindful choices and advancing the principles of slow fashion for a more sustainable industry.
Social Empowerment
We are committed to supporting artisans and preserving traditional craftsmanship, creating a positive social impact.
Founding Story
“Design and craftsmanship have always been an intrinsic part of my life, influenced greatly by my mother’s 25-year journey in the Indian garment industry. As a child, I found myself drawn to the finest chiffons and bridal wear materials from her store, fostering my love for fashion. My fascination with accessories, particularly bags, blossomed during visits to a friend’s leather bags export facility in Kolkata, where the shiny metal fittings and bright leathers left me mesmerised.
Following my passion, I pursued a Bachelor’s degree in Business Management and later achieved a post-graduation Degree in Fashion Management from NIFT, New Delhi, receiving the prestigious Gold Medal for overall Academic Excellence in 2009.
Determined to make my mark in the fashion industry, I joined a buying agency where I sourced accessories for luxury international brands from India, gaining invaluable insights into the significance of quality. The dream of building a brand that epitomised strength, uniqueness, and a profound connection led me to create Lovetobag. Exploring the rich world of art, Indian crafts, and culture not only shaped my designs but also revealed the immense untapped potential within our country.
In 2011, Lovetobag was born, driven by a deep commitment to merging the best of Indian craftsmanship with modern sensibilities. This journey has allowed me to fulfil my dream of creating a brand that celebrates art, culture, and India’s creative spirit, and I continue to take pride in expanding the reach of Indian designs beyond borders.”
